Consumer Payment Card News

Not So Private

The JCPenney private label card expanded its acceptance base Saturday to Eckerd drugstores. Cardholders can now use their JCPenney cards to make purchases at the 100-year old drugstore chain which has grown to 2,800 outlets nationwide. The company will launch an extensive marketing campaign including employee ribbons welcoming the card, in-store signage, direct mail to both customer bases and website advertising. JCPenney acquired Eckerd earlier this year. In addition to Eckerd’s, the JCPenney card is now accepted for payment for the JCPenney’s insurance subsidiary, JCPenney Insurance Group.

In JCPenney’s continuing effort to service its customers across the country, beginning Saturday, November 1, 1997, JCPenney credit cardholders will be able to use their JCPenney credit card when making purchases in over 2,800 Eckerd drugstores.

Eckerd Corporation, a wholly owned subsidiary of JCPenney, now joins JCPenney Department Stores, Catalog, and the JCPenney Insurance Group in accepting the JCPenney credit card.

“Expanding the use of the JCPenney credit card to Eckerd drugstores provides another level of customer service and added convenience for our cardholders,” said Charles Brown, JCPenney vice president and director of credit and consumer banking. “We are delighted about this new opportunity and look forward to strengthening the relationship with our customers,” he added.

As a national department store with a 95-year heritage, JCPenney has a solid reputation and is committed to providing its customers exceptional value in every aspect of the shopping experience. The JCPenney credit card is one of the most important methods the company uses to build long-term relationships with its customers.

Julie Gardner, Eckerd vice president of marketing and advertising said, “Eckerd is excited to team up with JCPenney to provide our customers with this convenient payment option. We are the only drugstore to offer this unique benefit, and we hope our customers will take advantage of it.”

Eckerd will soon be celebrating 100 years in the drugstore business and has become an industry leader in providing customers with special conveniences to enhance their shopping experience. These include new free- standing stores with drive through pharmacy windows, broad product selections, including foodmarts and health and beauty departments, and Express one-hour photo labs in 700 select locations.

JCPenney and Eckerd have launched an extensive marketing campaign to communicate this special partnership to customers. In-store communications such as credit card signage, associate (employee) ribbons welcoming the credit card, direct mail pieces to JCPenney and Eckerd customers, websites, and advertising through newspaper circulars and radio are some of the strategies that will be used.

J. C. Penney Company, Inc. is one of America’s largest department store and drugstore retailers, and the nation’s largest catalog merchant. The company has more store space, with 117 million square feet, than any other department store. With the acquisition of Eckerd earlier this year, the company’s drugstore chain has become the 4th largest, employing more than 70,000 people in over 2,800 stores in 24 states.

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