Consumer Payment Card News

Mall VIP Visa Promo

Cardholders of the ‘Mall VIP Visa Card’ will receive a commemorative ‘VISA Olympic’ pin for VISA purchases of $25 or more at Simon DeBartolo’s 131 malls nationwide. The exclusive promotion is latest in a series of customer-designed programs between VISA and DeBartolo’s Simon Brand Ventures unit. VISA says its partnership with the shopping mall king will also open up a testing ground for smart cards and electronic gift certificates.

FULL STORY:
During a month-long, exclusive promotion between Visa and Simon DeBartolo Group, mall shoppers using their Visa cards — including the popular Mall VIP Visa card — for purchases of $25 or higher at Simon’s 131 malls nationwide will receive a commemorative Visa Olympic pin while supplies last. And, for every Visa purchase made, Visa will make a donation to the United States Olympic Team through its “Pull For The Team” campaign, which runs through September, 2000.

The Olympic promotion is the latest in a series of custom-designed programs that are the hallmark of Simon’s strategic marketing alliance with Visa. Launched in May 1997 by Visa and Simon Brand Ventures, Simon’s strategic marketing unit, this first-of-its kind partnership enables Simon to capitalize on Visa’s high-visibility sponsorships of properties such as the Olympics, the NFL and the Visa Triple Crown Challenge. The marketing alliance gives Visa preferred status in Simon malls and exposure to half of America’s shopping public who collectively make 1.6 billion annual visits to Simon malls. The partnership also will provide Visa with a testing ground for new technologies, including smart cards and electronic gift certificates.

“We’re always exploring new ways for our merchant partners to benefit from Visa’s sponsorships,” said Bruce McElhinney, Senior Vice President, Market Development and Acceptance, at Visa U.S.A. “Not only will this campaign drive consumer traffic in Simon malls, but it also will use public awareness of the Winter Games to generate critical donations for our nation’s Olympic team. We’re pleased that Simon has teamed up with us in this effort.”

“What Simon Brand Ventures is all about is delivering greater buying power to the customer through strategic alliances with national brands,” said Karen Corsaro, Co-President of Simon Brand Ventures. Recently announced Simon Brand Ventures initiatives include alliances with Pepsi, Microsoft, SMARTalk Teleservices and Americash, among others, in addition to Visa.

“Our exclusive partnership with Visa has afforded us that opportunity in a significant way and created a platform for Simon to promote Visa products and services to the more than 100 million people who shop at our malls nationwide.”

Corsaro also noted that this latest promotion has a synergistic relationship with other Simon Brand Ventures marketing initiatives, most notably the company’s MALLPeRKS program, the only national mall-based affinity program, whereby shoppers earn points redeemable for retailer discounts and special promotional offerings from national partners such as Cendant Corporation, which recently acquired Resorts Condominium International. Another Simon Brand Ventures initiative which reinforces this promotion is the Mall VIP Card, which allows cardholders to receive cash back from qualifying purchases in the form of Mall VIP Dollars, which are redeemable at over 500 malls nationwide.

Simon DeBartolo Group, Inc., (NYSE SPG), headquartered in Indianapolis, Indiana, is the nation’s largest retail Real Estate Investment Trust. It currently owns or has an interest in 203 properties and, together with its affiliated management company, owns or manages approximately 145 million square feet of gross leasable area in 34 states. Additional information is available on the Company’s website at www.simon.com.

Visa is the preferred payment brand and the largest consumer payment system worldwide. It plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions, their cardholders, and the global economy. Visa is the only consumer payment system to facilitate $1 trillion worth of purchases of goods and services in a fiscal year. Visa’s nearly 600 million cards are accepted at more than 14 million worldwide locations, including 380,000 ATMs in the Visa/PLUS Global ATM Network. Visa’s Internet address is www.visa.com.

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