Consumer Payment Card News

Clear Credit Card

GE Capital’s Monogram Credit Card Bank of Georgia and American Eagle Outfitters Inc. jointly rolled out the ‘AE Clear Card’ yesterday. The see-through private label credit card offers a 10% discount with the first AE purchase, discount coupons, special previews of upcoming fashion collections and advanced notice of special sales and in-store events. GE is charging an APR of prime +10.71%, except in IA and ME, where the card will carry a 21% APR. Joining the current late fee trend, GE is charging a $15 late fee with no-grace-period for late payments, except for IA and WI. Cardholders in IA will have a 30 day late payment grace period and WI cardholders will have a five day late payment grace period. American Outfitters has 335 mall locations in 40 states.

American Eagle Outfitters, Inc. introduced the AE Clear Card yesterday (It’s clear — so you can see through it), the first credit card clearly as cool as its product.

Michael James Leedy, vice president marketing and creative services said, “The clear card is one part of an exciting new marketing campaign we have been developing at AE to increase brand awareness and strengthen our identity. It’s a fun, original concept that looks cool and separates AE from other retailers.”

Just fill out an application at an AE store or, if you prefer to Shop In Your Underwear, check us out on the web at and receive the following clear advantages: 10% off your first purchase with the AE card; exclusive discount coupons; special previews of upcoming fashion collections; advanced notice of special sales and in-store events. It’s clearly the way to shop for your Spring wardrobe.

A clear sign package for all AE stores was designed to accompany the AE Clear Card, which was produced in partnership with GE Capital Retailer Financial Services. To find the AE store nearest you, call 1-888-AEAGLE-5.

American Eagle Outfitters, Inc. is a leading specialty retailer of all-American, casual apparel, accessories, and footwear for men and women between the ages of 16 and 34. The Company designs, markets, and sells its own brand of versatile, relaxed, and timeless classics like AE dungarees, khakis, and T-shirts, providing high quality merchandise at affordable prices.

The Company currently operates 335 mall locations in 40 states.

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