First USA said Thursday it will market credit cards for four additional ‘Major League Baseball’ teams this year. The new teams include the Colorado Rockies, Los Angeles Dodgers, Minnesota Twins and the Arizona Diamondbacks. The Diamondbacks were previously signed by Bank One. First USA has assumed responsibility for the marketing of all Bank One credit cards. Last year First USA signed the Florida Marlins, Oakland Athletics, Philadelphia Phillies and the Seattle Mariners to bank credit card deals.
First USA announced today it will issue and market credit cards for four additional Major League Baseball teams this season — the Arizona Diamondbacks, Colorado Rockies, Los Angeles Dodgers and Minnesota Twins. The new deals bring First USA’s Major League Baseball team total to nine.
Bank One had marketed the Colorado Rockies card and signed the Arizona Diamondbacks prior to its June 1997 merger with First USA. Since the merger, First USA has assumed marketing responsibility for the entire Bank One credit card portfolio. Last year, First USA began marketing cards on behalf of the Florida Marlins, Oakland Athletics, Philadelphia Phillies and Seattle Mariners. The company also marketed cards for the Tampa Bay Devil Rays in advance of the expansion team beginning play this season.
“We’re proud to see our relationship with Major League Baseball reach a higher pinnacle with our newest partners,” said James W. Stewart III, executive vice president, partnership marketing, First USA. “Our affinity cards will add a new dimension of team loyalty to fans who want to show their allegiance while enjoying the benefits of a competitively priced product.”
Applications for the no-annual-fee cards, which feature individual team names and logos, are available at all home games, via direct mail, telemarketing and through a toll-free number (8900-451-2491).
First USA is a leader in sports marketing, issuing affinity cards for leading teams, organizations and governing bodies, including the Dallas Stars, the PGA TOUR, U.S. Soccer, the New Jersey Devils, the San Antonio Spurs, U.S.A. Hockey and the Portland Trailblazers.
First USA (www.firstusa.com), a subsidiary of BANC ONE CORPORATION, is a financial services company specializing in the credit card business and is among the largest providers of Visa, MasterCard and private-label credit cards in the nation. First USA has approximately 40.5 million cards issued and $40.8 billion in total loans outstanding.