MCI and New Line Cinema Corporation have joined forces for the first time, launching a series of joint promotions for “Lost In Space,” one of 1998’s most anticipated movie events. To commemorate the film’s April 3rd release for fans nationwide, special promotional limited edition “Lost In Space” MCI PrePaid Phone Calling Cards are being released.
MCI PrePaid also joins the studio and a host of other corporate participants providing prizes for the “Lost In Space” Radisson/Discover Sweepstakes giveaway, with entries located in 193 Radisson Hotels nationwide. Grand Prize is a trip for four to London. Among various prizes, the winning family will receive 500 units of calling time for their travels abroad – courtesy of MCI PrePaid. MCI and New Line Cinema will further distribute special “Lost In Space” PrePaid gift cards in conjunction with radio promotional partners tied to advanced screenings of the film in ten key markets around the country, as well as to guests of the film’s world premiere on March 29th.
“MCI is excited to help promote a highly anticipated film like ‘Lost In Space,’ and the technology theme makes this movie a perfect fit for us,” said Charlie Wiggs, general manager of MCI PrePaid Markets. “These PrePaid cards give consumers a collectible piece of movie memorabilia with a practical purpose – long distance calling.”
TVT Soundtrax (a division of TVT Records), the company releasing the film’s soundtrack for New Line Cinema, will maximize the studio’s new relationship with MCI by distributing 5,000 of these commemorative prepaid phone cards as a special promotional gift packaged onto the soundtrack in select Sam Goody/MusicLand retail outlets nationwide. Each card features “Lost In Space” studio artwork and includes 10 free minutes of domestic long distance calling time. These MCI PrePaid cards (available in select Sam Goody/MusicLand stores in time for the film’s release), are free with purchase of the soundtrack. The cards are not available for sale anywhere.
Additionally, MCI PrePaid serves as one of the promotional sponsors for a special sneak screening invitational event held at the world famous FAO Schwartz toy store on Fifth Avenue in New York City April 1st.
MCI PrePaid offers a wide selection of prepaid phone cards featuring various images, for sale at retailers nationwide and via the Internet at: www.mci.com/prepaid. Sports, entertainment, and “Social Expressions”-themed cards (which include a free personal messaging feature to record customized greetings to the card recipients) are also available to consumers by calling: 1-888/212-6891.
New Line Cinema presents “Lost In Space,” a Prelude Pictures Production in association with Irwin Allen Productions. Mace Neufeld, Bob Rehme, Richard Saperstein and Michael DeLuca serve as executive producers, with Mark W. Koch, Stephen Hopkins, Akiva Goldsman and Carla Fry producing. Michael Ilitch, Jr. serves as co-executive producer. “Lost in Space” is written by Akiva Goldsman and directed by Stephen Hopkins.
Founded in 1967, New Line Cinema is the entertainment industry’s leading independent producer and distributor of theatrical motion pictures. New Line licenses its films to ancillary markets including cable and broadcast television as well as to international venues. The company, which is a subsidiary of Time Warner Entertainment, operates several divisions including in-house theatrical distribution, marketing, home video, television, acquisitions, production, licensing and merchandising units.
MCI, headquartered in Washington, D.C., is a leading provider of local-to-global communication services to business, government and residential users. The company’s fast-growing portfolio of advanced data, Internet and IT services now accounts for nearly a quarter of MCI’s $19.7 billion in annual revenue. MCI operates one of the world’s largest and most advanced digital networks, connecting local markets in the U.S. to more than 280 countries and locations worldwide. MCI has agreed to merge with WorldCom, one of the world’s fastest-growing communications companies. The merger, which is expected to be completed by mid-1998, will create MCI WorldCom, a company uniquely positioned in the U.S. local and long distance markets as well as the global data and Internet markets.