Consumer Payment Card News

Raising the Curtain

he League of American Theatres and Producers, a 500-member national trade organization for the Broadway industry, and First USA raised the curtain yesterday on the new ‘Live Broadway VISA’ card. Under the new program cardholders will earn points redeemable for a variety of premium Broadway items, including theatre tickets, backstage tours and limited-edition memorabilia. ‘Live Broadway VISA’ cardholders will also receive a complimentary annual membership in the ‘Live Broadway Transmedia Dining program’, and advanced notification of special Broadway events and promotions. After the first purchase or balance transfer, cardholders will also receive a limited-edition framed poster from one of several current Broadway hits, including “Chicago” and “Rent”. First USA is offering a fixed 4.9% teaser rate and its standard go-to rate of 13.99%. The trade group says it reaches 30 million consumers annually.

FULL STORY:
The League of American Theatres and Producers, the national trade organization for the Broadway industry, and First USA announced Tuesday the Live Broadway Visa card.

Now theatregoers can make the Broadway experience more rewarding than ever before with every purchase made using the Live Broadway Visa card, earning points redeemable for a variety of premium Broadway items, including theatre tickets, backstage tours and limited-edition memorabilia. In addition, Cardmember benefits include a low fixed 4.9% introductory APR, a complimentary annual membership in the Live Broadway Transmedia Dining program, and advanced notification of special Broadway events and promotions.

Shortly after their first purchase or balance transfer using the Live Broadway Visa card, Cardmembers who have applied for the card through a special toll-free number, 877-677-SHOW (877-677-7469), will receive a limited-edition framed poster from one of several current Broadway hits, including “Chicago” and “Rent,” signed by leading cast members.

“We’re excited to offer consumers an opportunity to extend their experience of Broadway beyond the theatre,” said Jed Bernstein, executive director, the League. “It’s sure to win rave reviews with current theatregoers, and enables us to expand the national awareness of Broadway.”

The card is available in two colorful designs–an artist’s rendering of Broadway at sunset as well as the Live Broadway signature and logo–and features a low 4.9% introductory APR, followed by a competitive 13.99% rate thereafter; a credit line up to $100,000; a money-saving balance-transfer option; and 24-hour, toll-free customer-service support.

First USA (http://www.firstusa.com), a subsidiary of BANC ONE CORPORATION, is a financial services company specializing in the credit card business and is among the largest providers of Visa, MasterCard and private-label credit cards in the nation. First USA has approximately 40.1 million cards issued and $39.6 billion in total loans outstanding.

The League of American Theatres and Producers, Inc., is the national trade organization for the Broadway industry, which operates under the “Live Broadway” trademark. With more than 500 members, including theatre owners, operators, producers and presenters of Broadway productions in New York and 90 cities throughout the U.S. and Canada, the League and its members help bring Broadway to more than 30 million people annually. The League is responsible for “Broadway on Broadway”, an annual outdoor concert in Times Square in September attracting more than 50,000 spectators (with the Times Square BID), “The Broadway Line,” a national toll-free Broadway information hotline 1-888-411-BWAY, and “Kids Night on Broadway,” a national audience development program (with Theatre Development Fund).

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