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AmEx Privacy Brochure

American Express rolled out a new consumer brochure yesterday to provide consumers with information and tips concerning online privacy and security. ‘CyberSmarts: Tips for Protecting Yourself When Shopping Online’ was developed by AmEx in conjunction with The FTC, The Consumer Information Center, The DMA and Call For Action. The brochure is available via AmEx’s Web site and by mail.

American Express Company introduced a new consumer brochure, “CyberSmarts: Tips for Protecting Yourself When Shopping Online.” The brochure was developed by American Express in conjunction with The Federal Trade Commission, The Consumer Information Center, The Direct Marketing Association and Call For Action.

“The Internet is an exciting tool, providing consumers with vast information, convenience and choice,” said Peggy Haney, Vice President of Consumer Affairs at American Express. “As with many methods of purchasing, however, there are concerns about privacy and security protection. ‘CyberSmarts’ provides consumers with the tips they need to know to help protect their personal information online and make their online shopping experience safe.”

“CyberSmarts” is available on American Express’ Web site at The brochure addresses such topics as how to secure purchase information sent over the Internet; how to safeguard personal information online; and the questions consumers should ask about a company’s online privacy and security practices.

The brochure also discusses cybershoppers’ rights when buying online. For example, consumers may be unaware that the same Fair Credit Billing Act that protects their phone, mail and in-person orders applies in cyberspace, too. Under this law, consumers are generally held liable only for the first $50 in charges in the case of unauthorized use of a consumer’s credit or charge card. The federal Mail or Telephone Order Merchandise Rule also covers orders made via the Internet. This means that unless stated otherwise, merchandise must be delivered within 30 days, and if there are delays, the company must notify the consumer.

Copies of “CyberSmarts: Tips for Protecting Yourself When Shopping Online” are available from: American Express Company, P.O. Box 4635, Trenton, NJ 08650-9874.

American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking. The Company has a long history of being a leader in ensuring the protection of customer’s privacy and information. The Company makes its Customer Internet Privacy Statement and online opt-out process available on the Company Web site at

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