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Discovery Card

The Discovery Channel will unveil a MasterCard Wednesday to protect endangered species and the environment as well as offer cardholders special savings on merchandise. The ‘Discovery Channel Platinum Plus MasterCard’ and ‘Discovery Channel Preferred MasterCard’ offers coupons for savings at The Nature Company and Discovery Channel Stores and on merchandise from Discovery Channel catalogs. In addition, Discovery Channel will contribute a percentage of revenue from the cards to The Nature Conservancy and Conservation International. Cardholders will also receive a quarterly newsletter with news on Discovery Channel products and services, Discovery Networks programming highlights, and behind-the-scenes features. MBNA America, the bank-issuing partner, is offering a 5.9% intro rate for purchases, cash advances and balance transfers. Starting tomorrow, customers may apply at Discovery Channel and The Nature Company stores or online through the shopping page at Discovery Channel Online.

FULL STORY:
Discovery Communications is introducing a no-annual-fee credit card tomorrow featuring striking photography from Discovery Channel.

The Discovery Channel Platinum Plus and Preferred MasterCards offer a low introductory rate of 5.9% on purchases, balance transfers, and cash advances.

Card benefits include coupons for savings at The Nature Company and Discovery Channel Stores and on merchandise from Discovery Channel catalogs. In addition, Discovery Channel will contribute a percentage of revenue from the cards to organizations seeking to protect endangered species and the environment, including The Nature Conservancy and Conservation International.

Cardholders will also receive a quarterly newsletter with news on Discovery Channel products and services, Discovery Networks programming highlights, and behind-the-scenes features.

Issued through MBNA America Bank N.A., the Discovery Channel Preferred and Platinum Plus cards offer credit lines up to $100,000, $1 million common carrier travel accident insurance, and MBNA’s Platinum Plus Registry, which offers card and document registry, emergency cash and replacement airline tickets.

“MBNA’s creativity and experience in affinity marketing make them an ideal partner for our affinity card business,” said Michela English, president, Discovery Enterprises Worldwide. “Our primary goal with the card program is to help us further strengthen our relationship with our viewers and customers.”

To apply for the Discovery Channel MasterCard or request more information, consumers can call 800/775-4844. Beginning July 1, customers may apply at Discovery Channel and The Nature Company stores or online through the shopping page at Discovery Channel Online (http://www.discovery.com).

MBNA America Bank N.A., which has $50.2 billion in managed loans, is the recognized industry leader in affinity marketing with endorsements from thousands of corporations, membership organizations, and financial institutions. MBNA also provides retail deposits, consumer loans and insurance products.

Discovery Communications Inc. (DCI) is a privately held, diversified media company headquartered in Bethesda. Fueled by the world’s largest original, non-fiction production engine, DCI operates three distinct business units including:

— Discovery Networks U.S., consisting of Discovery Channel (74 million subscribers), TLC (The Learning Channel – 65 million subscribers), Animal Planet (40.1 million subscribers), Travel Channel (owned jointly [70%] with Paxson Communications [30%] – 18.2 million subscribers), Discovery Kids Channel, Discovery Science Channel, Discovery Home & Leisure Channel, Discovery Civilization Channel, and has announced plans to launch Discovery Wings Channel and Discovery Health Channel. The unit also markets and distributes BBC America, which launched on March 29, 1998;

— Discovery Networks International, consisting of 38 different feeds of 11 networks transmitted over 18 satellites worldwide in 20 languages;

— Discovery Enterprises Worldwide, consisting of Discovery Channel Interactive Media, Discovery Channel Online, Discovery Channel Video, Discovery Channel Publishing, Discovery Channel Education, and Discovery Channel Retail.

In addition, Your Choice TV, a subsidiary of DCI, is the first and only television service to give viewers a selection of various times to order and watch television programs soon after those shows’ original airings.

DCI’s ownership consists of four shareholders — Liberty Media Corp., a division of Tele-Communications Inc., Cox Communications, Advance/Newhouse Communications and John S. Hendricks, the company’s founder, chairman and CEO.

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