Consumer Payment Card News

Natl Online Shop Week

Are you a little reluctant to shop online? The Association for Interactive Media (AIM) is helping to dispel your fears by declaring National Online Shopping Week (NOSW), November 27 through December 4, 1998.
This joint effort with MasterCard International (www.mastercard.com), EZSpree (www.ezspree.com) and Family PC Magazine (www.familypc.com) was developed to raise consumer awareness about safe Internet transactions, and promote the fun and convenience of shopping online. You can link to the NOSW Web site from the AIM Web site at www.interactivehq.org.

Participating members include BigYellow, BuyItNow!, Discovery Channel Shopping, BMG Music Service, CDnow, Crutchfield Stereo, First Auction, Fragrance Counter, Impulse! Buy Network, Music Boulevard, Office Depot, Omaha Steaks, PC Flowers & Gifts, the Sports Store @ CBS Sportsline, Sony Pictures Studio Store, Spree.com, Travelocity and Universal Studios.

AIM members participating in NOSW are required to adhere to the latest in secure transaction protocols, have a consumer privacy policy that is accessible online, and offer consumer incentives during National Online Shopping Week. AIM members are offering interesting incentives to online shoppers; for example: Crutchfield will offer free shipping to shoppers who link to its site from the NOSW site; First Auction is offering Click Rewards to all auction winners which can be redeemed as frequent flyer miles or for other goods and services; PC Flowers & Gifts will offer 10% off on purchases; and CDnow is featuring a $5 discount on purchases.

Youll recognize companies that are participating in the NOSW program by the National Online Shopping Week logo on their Web sites. Links to these Web sites can be found at www.interactivehq.org/nosw.

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