Consumer Payment Card News

Best Buy Magic Moments

Over Thanksgiving weekend, nearly 100 shoppers at Best Buy stores nationwide received something extra to be thankful for — their purchases were free. Through VISA’s holiday promotion, Magic Moments, each day between November 1 and December 31, VISA randomly selects a one-second “magic moment” when all VISA card purchases are free. Winning cardholders receive a credit on their next possible statement. To create extra holiday cheer during the busiest shopping weekend of the year, Best Buy and VISA added one magic moment per hour on November 27 and 28, giving customers even more chances to win. The largest “free purchase” during the two days was $1,777.86. A total of 97 customers received free purchases at 80 Best Buy locations, totaling $16,642.24. To date this holiday season, more than 135 customers have won more than $20,000 worth of purchases at Best Buy through the VISA Magic Moments promotion. Nationally, nearly 10,000 Visa cardholders have already won “magic moments” across the country, totaling more than half a million dollars in purchases.

If the VISA processing time stamp for a cardholder’s purchase matches that day’s randomly selected, one-second VISA Magic Moment, they win. The winning cardholder will receive a special credit message (VISA Magic Moments Winner) on their next possible monthly VISA statement. No purchase or obligation is necessary to enter or win.

For more information on VISA Magic Moments, including information on how to obtain official rules with full details and instructions for entry without a purchase, consumers can call toll-free 800-266-6712, or visit the VISA Magic Moments web site at

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