Americans love their plastic and a recent survey shows how much. The survey of 1,202 randomly selected adults was completed to determine consumers’ awareness, opinions and usage of plastic cards. Credit, ATM cards and membership cards top the list of most widely used plastic cards. The survey was conducted by Standard Register’s National Consumer Survey of Plastic Card Usage.
The research found the following percentages of adults use: credit cards, 89 percent; ATM cards, 61 percent; membership cards, 59 percent; debit cards, 37 percent; prepaid cards, 33 percent; prepaid phone cards, 29 percent; loyalty cards, 25 percent; and smart cards, 5 percent.
Prepaid cards are poised for major growth. At the top of the list is prepaid calling cards. 29 percent of Americans have used calling cards, most of the time when traveling and they have saved themselves anywhere from a dollar to five dollars a minute. Other services that prepaid cards are being used include gasoline, internet, cellular service and gift cards.
Loyalty cards are used by 25 percent of Americans, 36 percent report shopping more often at stores where they participate in a loyalty program. In addition, the influence of a loyalty card on shopping preference was most evident with younger consumers.
For more information, including survey results go to www.standardregister.com/products/cardsurvey.