Consumer Payment Card News

Loyalty Survey

Do you think your shopping habits are affected by loyalty programs? Total Research Corporation Friday released results of a survey they conducted on loyalty programs. The survey found that 6 out of 10 people claim spending more money with the company that offers their favorite loyalty program than they did before joining. The survey also noted that participants in airline and credit card programs were more likely than others to give more business to the company with the program. Credit card loyalty programs derived the greatest increase in usage with a 46% gain. The study also found that if the company were to discontinue its loyalty program, 60% said they would spend less with the company. Consumers reported that they participate in an average of 3.2 loyalty programs.

Leave A Reply