Consumer Payment Card News

Elvis is Back

The King has returned! The Elvis Presley credit card has been resurrected! Elvis Presley Enterprises Inc. announced this week that it has signed an affinity card deal with MBNA America to issue the official ‘Elvis Presley’ credit card. The new card will benefit the Elvis Presley Charitable Foundation’s Presley Place, a transitional-housing project that will provide homeless families up to one year of rent-free housing, child day care, job training and counseling, and financial guidance. According to CardTrak, the ‘Elvis Presley MasterCard’ was formerly issued, since the late 1980’s, by Memphis-based Leader Federal Bank. Last year Bank of Scotland introduced an ‘Elvis MasterCard’ for British fans. The Elvis Presley Charitable Foundation was formed by Elvis Presley Enterprises to support various charitable endeavors. EPE is based in Memphis, with additional offices in Los Angeles. It manages the estate of Elvis Presley, including his famed home, Graceland, and its related attractions in Memphis, which include the new Heartbreak Hotel and Elvis Presley’s Memphis restaurant/nightclub on Beale Street. For more information www.webapply/elvis.

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