Consumer Payment Card News

1999 VISA Magic Moments

VISA Magic Moments Return this year! For consumers the contest will basically be the same as last year’s, each day from November 1 through December 31, VISA will randomly select a one-second moment when U.S. issued VISA card purchases are free, regardless of the amount. Cardholders win if their VISA purchase’s processing time stamp matches that day’s ‘VISA Magic Moment’. A credit will appear on their next possible statement. Consumers can once again win free purchases on everything from college tuition to jewelry and vacations to trips home for the holidays. Last year, nearly 17,000 VISA cardholders won over $1.2 million. No purchase or obligation is necessary. For more details, including consumer sweepstakes official rules, call (800) 266-6712 or visit Beginning next week merchants can go, for the first time, to VISA’s Web site to download banner ads and links, order POS material and official rules and register for the sweepstakes. Merchants can also order signage, including tent cards, counter cards, take-ones, restaurant check presenter inserts, register/window decals and posters by calling (800) 235-3580. This year, ‘VISA Magic Moments’ will include a merchant sweepstakes to help drive merchant involvement in the promotion. VISA will randomly select participating merchants to award a total prize pool of $75,000. If VISA mystery shoppers see ‘VISA Magic Moments’ signage displayed at these selected merchants, they could win. Merchants must enter the sweepstakes by November 24.

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