Consumer Payment Card News

Reader's Digest Card

Millions of mailboxes in the US are being hit this week with a solicitation for the new Reader’s Digest credit card. Bank One/First USA and The Reader’s Digest Association have teamed up to offer the Reader’s Digest Platinum MasterCard credit card. The new card offers a rewards program whereby cardholders earn five points for every dollar spent on Reader’s Digest purchases and one point for all other purchases. The points are redeemable towards free travel and merchandise from a special “Extraordinary Rewards” catalog. Approved applicants also receive a free, introductory, six-month subscription to Reader’s Digest magazine, which is automatically billed on an annual basis afterward. The new card features First USA’s standard pricing which includes an introductory 2.9% fixed APR on all purchases and balance transfers through November. However you must make a balance transfer to get the 2.9% rate. Otherwise the interest rate is Prime +4.24% (currently 13.24%). The rate for cash advances and the punitive interest rate (for those breaking the program rules) is Prime +11.24% (currently 20.24%). There is no annual fee. The card also provides $1 million in free and automatic travel accident insurance. For more information visit www.readersdigest.com.

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