Consumer Payment Card News

Elvis Cards

The “King is Back”, and he might be hiding in your mailbox. MBNA, the nation’s second largest bank credit card issuer, has cranked up the marketing machine this month for the Elvis Presley Platinum Plus VISA card. Two years ago MBNA signed an affinity card deal with Elvis Presley Enterprises Inc. The card benefits the Elvis Presley Charitable Foundation’s Presley Place, a transitional-housing project that will provide homeless families up to one year of rent-free housing, child day care, job training and counseling, and financial guidance. New cardholders of the Elvis VISA receive a special commemorative envelope with a Graceland first date of issue postmark after making at least $25 in purchases. Other card benefits include 10% off Elvis souvenirs, 10% off Graceland Platinum Tour admission, 10% off Elvis Presley Memphis Restaurant meals, 10% off Elvis Presley’s Heartbreak Hotel accommodations, and free parking while visiting Graceland. The no annual fee card is currently being offered with a fixed 13.99% interest rate. MBNA is offering a special 1.7% intro rate to select cardholders while others may be offered a 3.9% intro rate. An Elvis MasterCard is also available to British residents from Bank of Scotland. The Elvisly Yours MasterCard was launched in 1998. For more information on the U.S. Elvis VISA, visit www.webapply/elvis. For more information on the U.K. Elvis MasterCard, visit www.elvisly-yours.com.

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