Consumer Payment Card News

BEANIE CARD

The first credit card to be offered with an exclusive, companion Beanie Baby has hit the market. MBNA America and Ty have teamed to offer the Ty Platinum Plus MasterCard that comes with a special Beanie Baby created expressly for MasterCard. M.C. Beanie, a brown bear whose nose features the familiar red-and-orange MasterCard logo, will be sent to each Ty Platinum Plus MasterCard cardholder upon initial use of the card. Ty Warner, chairman and CEO of Ty Inc., created the special Beanie for MasterCard. In addition to the special Beanie, the Ty MasterCard offers a points program. Cardholders can redeem points to obtain Ty merchandise, including Beanie Babies created exclusively for the program. The card is marketed through Ty’s Web site. For more information contact: www.ty.com

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