Consumer Payment Card News

i-GEN Teen Card

While some teen payment cards have floundered, the i-GEN MasterCard is alive and well, and getting ready for a major expansion. This week, Pasadena, California-based Next Estate Communications signed a deal to expand marketing of the personalized, prepaid card beyond Rite Aid stores. Next Estate is now in the process of rolling out the i-GEN MasterCard Card at The Pantry, Inc.’s 1,325 convenience stores throughout the Southeast. In May 2001, Next Estate and GA-based Synovus teamed to begin introducing the i-GEN MasterCard to the teen retail market, via 3,600 Rite Aid stores in 30 states. The new card was initially made available in about 100 Rite-Aid stores in the metropolitan Washington, D.C. area. Under the program customers buy an activation card at a retail store and load money onto the card as part of the same transaction. The customer then activates the card by calling a toll-free phone number, after which the i-GEN MasterCard Card arrives in the mail within 5 to 10 business days. Meanwhile, the customer can immediately begin using the pre-paid balance via a MasterCard account number for online purchases, catalog purchases over the phone, and any other transactions that do not require the physical card to be presented. The card is available in any denomination between $20 and $500 for a convenience fee of $3.95 per card. iGEN MasterCard accounts can be reloaded at Rite-Aid stores, toll-free phone call or on the iGEN Web site. Columbus Bank and Trust Company is the issuer of the card. For more information visit:

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