Consumer Payment Card News

Starbucks VISA

For the first time in the USA, a re-loadable stored value card is being combined with a bank credit card. Starbucks is teaming with Bank One and VISA to launch the “Starbucks VISA Card” later this year. More than 11 million original Starbucks re-loadable stored value cards have been activated to-date. The original re-loadable stored value or “Starbucks Card,” was launched in November 2001. In conjunction with the launch of this new product, Starbucks will also introduce its first formal customer appreciation program to provide Starbucks-related benefits and rewards to customers. This program will deliver value-added services and frequent rewards to participants that are relevant and unique to Starbucks. Furthermore, Starbucks plans to use a significant portion of the proceeds from the new card to support its long-standing financial commitment to social and environmental causes around the world. In September, VISA and Starbucks partnered to launch the “Get an Extra Shot from VISA” contest. For more information visit:

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