Consumer Payment Card News

Magazine Cards

Cooks, gardeners, and fixer-uppers now have a credit card they can call their own. “Taste of Home,” a cooking magazine, “Birds & Blooms,” a gardening publication, and “The Family Handyman,” a home improvement magazine, have inked a deal to offer their combined 7.6 million subscribers an exclusive “Platinum MasterCard” for the respective magazines. The deal is part of a relationship between Bank One and the The Reader’s Digest Association. The “Taste of Home” and “Birds & Blooms Platinum MasterCards” will offer free shipping and discounts on selected products; discounts on select items from the company’s popular Country Store mail-order catalog and Web site; special discounted vacation packages, and travel news from the company-owned World Wide Country Tours. The “Family Handyman Platinum MasterCard” offers free balance transfers, cash back rewards, including gift certificates to The Home Depot, handy hints and tips in each statement and free e-newsletters. In September 1999, Bank One’s former First USA division inked a deal to issue a Reader’s Digest credit card to the Association’s customer database of approximately 50 million names.

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