Consumer Payment Card News

Reward Zone Card

Best Buy, one of the nation’s top retailers of electronic gizmos and entertainment stuff, says it is after “customer centricity” with the launch this month of its new loyalty card. The new “Reward Zone” card rewards members with 100 points for every dollar they spend at its 550 retail stores in the USA. While the points may sound generous, it takes 12,500 points to get an automatic $5 discount on future purchases. However, new members receive a 5,000-point enrollment bonus the first time they use the card. The card comes with a $9.99 annual fee. Best Buy’s most loyal customers have been automatically enrolled in the program this year for a waived fee. To kick-off the launch of the new card, Best Buy is offering a $1 million sweepstakes for consumers, that includes a $25,000 giveaway each day from now, through August 23rd. “Reward Zone” members are eligible for the $25,000 on the day they enroll in the program and each day that they make a qualifying purchase. Additionally, a final drawing will take place on August 23, when all members will have one more chance to win $25,000. For more information visit www.bestbuy.com/rewardzone.

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