A new concept has emerged to enable U.S. consumers to earn rebates on credit card purchases that are automatically directed to the charity of their choice. The new “purpose driven purchasing” program has been developed by Connecticut-based Tricordia. Under the program, participating merchants agree to a specific rebate percentage, generally ranging from 2% to 20%, which is directed through the Tricordia engine to consumer designated charities or community organizations. Tricordia is currently working with multiple online and offline merchants including:, Century 21, ERA, Coldwell Banker, Walmart.com, DisneyStore.com, Dell.com, Ramada Inn, Days Inn, TravelLodge, Fairfield Inn, Pep Boys, AAMCO Transmissions and Z-Tel Technologies, Inc. Tricordia also has charity and community organization partners ranging from Children’s Miracle Network to local school districts in Connecticut and New Mexico. Tricordia is presently directing 50% of all merchant rebates to charities and community organizations. The Company intends to direct 100% of the merchant rebates to charities and community organizations within five years. At that time, Tricordia anticipates that operating costs will be covered by sponsorship fees from participating companies. For more information visit www.tricordia.com.