Consumer Payment Card News

Check Cards

U.S. Bank has launched four debit card reward programs that it projects will generate more than $30 million in cash rewards to customers by the end of 2004. U.S. Bank is now offering the “Cash Bonus VISA Check Card,” “VISA Extras for Check Card,” “WorldPerks VISA Check Card,” and the “Harley-Davidson VISA Check Card.” All four products are part of the “Checking That Pays” program. The “Cash Bonus VISA Check Card” offers users a 0.25% cash rebate for qualifying off-line purchases. The “VISA Extras for Check Card” programs is a points-based reward option in which customers will receive one reward point for each dollar on qualifying transactions, with a nominal value of 1/4 cent each. The “WorldPerks VISA Check Card” offers one Northwest Airlines mile for every $2 in signature-based purchases, with a nominal value of one cent each. The “Harley-Davidson VISA Check Card” offers one entry into the monthly drawing and one entry into the bonus drawing at the end of the year for each qualifying off-line purchase. The sweepstakes gives away one new Harley-Davidson motorcycle every month.

Leave A Reply