Consumer Payment Card News

Hip Hop Card

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Hip-hop music mogul Russell Simmons, and his hip-hop socialite wife, Kimora Lee Simmons, have teamed to roll-out a prepaid VISA card. The new pink “Baby Phat Prepaid Rush VISA” offers rebates of up to 10% off merchandise at Baby Phat Fashion stores. In addition to the rebates, all new card holders receive a Baby Phat “Welcome Pack,” which includes a pink Baby Phat tee, signed photo and welcome letter from Kimora Lee Simmons, stick on jewelry of “Baby Phat Cat,” and exclusive release details of Kimora Lee’s new music CD. Her husband, Russell Simmons, is also the head of UniRush Financial Services, which launched the prepaid “Rush Card” earlier this year. For more information visit: www.babyphat.com.

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