A new MasterCard has been launched that offers casino comp dollars as a cardholder reward. The new “Caesars Entertainment MasterCard,” issued for Park Place Entertainment by Juniper Bank, offers cardholders a one percent “comp dollar” credit for all purchase transactions, plus 10 bonus “comp dollars” the first time the card is used. The “comp dollars” earned with the new card can be used to pay for hotel rooms, dining, show tickets, spa services, golf tee times and other amenities at 15 domestic casino resorts. Park Place operates Bally’s, Caesars, Flamingo, Grand Casinos and Paris resort casinos in the USA. Through the gaming resort company’s existing “Connection Card” loyalty program, guests earn a bank of comp dollars that can be spent like cash in its casino resorts. Members earn rewards through slot machine and table game play, as well as through hotel cash folio charges. “Connection Card” members who use their “Caesars MasterCard” to pay for a hotel stay at a participating property will receive the one percent credit in “comp dollars,” in addition to the three percent hotel rewards benefit the “Connection Card” program currently offers. The “Caesars MasterCard” carries a six-month 0% intro on balance transfers and a variable 12.99% APR thereafter. Park Place Entertainment Corporation is changing its name next month to Caesars Entertainment. For more information visit: http://www.parkplace.com.