Consumer Payment Card News

AmEx Wheel

American Express and the popular syndicated TV show, “Wheel of Fortune” will be promoting the “Blue Cash from American Express” card this week. Through Friday, December 19th, viewers will see a blue set, custom designed for “Wheel of Fortune.” It will feature a “Blue Cash” wedge on the Wheel, blue-themed prizes including blue cars, blue-themed trips to the House of Blues Hotel in Chicago, and to Las Vegas to see the Blue Man Group. In addition, the “Blue Cash” card will offer “Wheel of Fortune” viewers the chance to win $5,000 each night. Five winners will be chosen each night for ten nights, for a total of $250,000.00. (The contest actually started November 24th.) For a chance to win, viewers must log onto and enter the correct “Bonus Puzzle Solution” for that night. The deadline to enter each day’s sweepstakes is 5 PM (EST) the following day, and viewers may enter once daily throughout the sweepstakes. “Wheel of Fortune” is the No. 1 program in the history of syndicated television and this year it marks its 21st season in syndication. It is seen by more than 16 million viewers each evening in the U.S. and 100 million weekly viewers worldwide.

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