Consumer Payment Card News

Triple Crown

VISA is bracing for a $5 million pay-out on June 5th should “Smarty Jones” win the Belmont Stakes and become the 12th horse in history to win the “Triple Crown.” VISA has been holding the bonus for eight years as part of its “VISA Triple Crown Challenge Bonus.” “Smarty Jones” won the Kentucky Derby and the Preakness. With a victory at Belmont Stakes, “Smarty Jones” would become the first in 26 years to win the Kentucky Derby. VISA is the official card of the “Triple Crown.” VISA also has a year-round partnership with Churchill Downs, Pimlico and Belmont Park. VISA says that due in part to its brand marketing efforts, national television advertising and the $5 million bonus, thoroughbred racing has experienced an increase in popularity since it became title sponsor in 1996.

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