Consumer Payment Card News

Card Webisode

Always on the cutting-edge, American Express recently released its second webisode featuring Jerry Seinfeld and Superman. The new “Hindsight is 20/20” promotes AmEx’s “Roadside Assistance” service. The sequel, shot on location in Death Valley, CA, follows Superman and Seinfeld on a cross-country road, during which Superman locks the keys in the car and Seinfeld calls AmEx for assistance. The first webisode, “A Uniform Used to Mean Something,” set in New York City, debuted on the AmEx Web site March 29th. Both webisodes were co-written by Seinfeld and directed by Barry Levinson. The first webisode, “A Uniform Used To Mean Something” aired before the encore performance of the “FRIENDS” finale on NBC. To view the latest American Express webisode visit: “http://www.americanexpress.com/jerry”:http://www.americanexpress.com/jerry

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