Consumer Payment Card News

Touch Payments

Some southerners are now wiggling their piggies to make purchases at the Piggly Wiggly. A pilot has been launched in South Carolina to test a finger-scanning payment system developed by San Francisco-based Pay By Touch. Four Piggly Wiggly grocery stores began offering the new option last week. The one-time Pay By Touch enrollment takes just a couple of minutes. Shoppers scan their fingers, enter a search code, swipe rewards cards and/or payment cards, and add their checking account information to build a personal “Pay By Touch Wallet,” which is stored at secure IBM data centers. The finger scanning technology does not store actual fingerprints; instead, it creates a set of 40 data points that cannot be reverse engineered back to a fingerprint. The data points are then converted into a mathematical equation that allows for a secure identity match at retail point of sale. Once enrolled — no matter what store or state they are in — customers can simply scan their finger and select a preferred payment method every time they pay. In addition to implementing Pay By Touch in Piggly Wiggly stores throughout the country, Pay By Touch plans to roll out this innovative consumer payment system in other national retail chains later this year. For more information visit: “”:

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