Consumer Payment Card News

Hoosier/ Boilermaker Cards

A pioneer and leader in “VISA Gift” cards has gone to the next level by introducing co-branded gift cards for two rival universities. This week Hoosiers and Boilermakers now have a card they can call their own thanks to Simon Malls. The new “Simon Indiana University VISA Gift” card and the “Simon Purdue University VISA Gift” card are available in increments of $20 to $500. A portion of the proceeds from sales will go to support scholarships from the Indiana University Varsity Club and the General Scholarship Fund at Purdue University. The cards will be sold at the guest services center at most Simon Mall locations throughout Indiana including College Mall in Bloomington and Tippecanoe Mall in Lafayette. Last year, Simon Brand Ventures completed the rollout of the “VISA Simon Giftcard.” It quickly became the world’s largest VISA gift card program with total annual sales of approximately $340 million in its first full year. Fans of the NBA’s Indiana Pacers and San Antonio Spurs have their own “Simon Giftcards” as do boosters of the University of Texas-Austin with the “Simon Longhorn Giftcard.” For more information visit: “http://www.simon.com”:http://www.simon.com

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