Consumer Payment Card News

Hello Kitty

One of the coolest prepaid cards to come down the pike this year is the “Hello Kitty Debit MasterCard.” The new card offers a free one-year subscription to Elle Girl magazine. However, the card carries a lot of fees like many prepaid cards. Make sure you understand the terms. The new “Hello Kitty Debit MasterCard” charges a $1.00 per minute fee to speak to a live agent, a 50 cent fee anytime a transaction is declined at an ATM or at the point of sale, an annual fee of $14.95, a monthly maintenance fee of $2.95, and a $10.00 fee to cancel the card. Under the program, inquiry fees through an IVR are 25 cents each while inquiries via an ATM run 50 cents each. Cardholders are also charged a $5.00 fee for making a cash withdraw from a teller within a bank or for using an international ATM. A $15 fee to replace a card and $10 fee to reinstate an account is also assessed. The new card is issued by BANKFIRST and marketed by Legend Credit. For more information visit: “”:

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