Consumer Payment Card News

Card Pictures

Getting your name embossed on a gift card is cool, but getting a card with a family portrait on it, or a pix of the intended gift is really cool. This week, Sears added personalization to its popular gift cards. Consumers can now truly customize their Sears gift cards with just about any graphic. Sears says its gift card doubles as a picture frame. Sears gift cards can be purchased in increments of $5-$500 and carry no fees or expiration dates. A recent National Retail Federation survey found that 75% of consumers will purchase a gift card during the holidays this year. CardData ( projects that gift card sales will top $10 billion for the 2004 holiday shopping season. For more information visit: “”:

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