Consumer Payment Card News

Blue PLAY

American Express re-launched its real-time, online auction that allows “Blue” cardholders to bid for once-in-a-lifetime experiences. Through the “Blue PLAY” site, “Blue” AmEx cardholders, who are enrolled in the “Membership Rewards” program, can use their points, rather than money, to bid on experiences — from front-row tickets to a premiere fashion show, to flag-to-flag excitement at the motor raceway, to romantic vacation packages and exclusive shopping extravaganzas. There is no fee to bid, and points are deducted from the winner’s rewards account after the close of an auction. Upcoming “Blue PLAY” auctions include two tickets to next month’s TOYOTA “Indy 300,” with private tours of the garage and pit areas at the Homestead-Miami Speedway, and a ride in the pace car on race day. Another auction is for five nights in New York City with all-access entry into star-studded film premieres and exclusive parties. For more information visit: visit: “http://www.americanexpress.com/blueplay”:http://www.americanexpress.com/blueplay

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