Credit card acceptance continues to expand, especially into smaller purchases. Last year, VISA reported that fast food sales on credit/debit cards, which average about $12 per sale, increased 67%, while small ticket sales, $5.00 or less, grew by more than 25%. Other emerging markets for credit and debit cards include: bill payment, business-to-business, government, and charitable/social service organizations. In 2004, VISA’s U.S. volume in new and emerging merchant segments increased 25.2% to more than $152.7 billion, compared to 2003.
VISA USA's GROSS DOLLAR VOLUME
Volume Growth Rate
Category (in billions) (vs. 2003)
-------- ------------- -----------
Bill Payment $69.9 24.7%
Business-to-Business $43.6 23.9%
Government $26.4 15.6%
Quick Service Restaurants $10.8 67.0%
Small Tickets $ 6.5 25.3%
Charitable/Social Service Organizations $ 2.2 28.6%
Source: VISA USA
