Consumer Payment Card News

Tiny Charges

While many merchants shun payment card transactions of $10 or less, small ticket credit/debit card purchases have grown by a factor of more than six times this decade. Last year, Americans racked up more than $35 billion in small ticket purchases, led by quick service restaurant credit/debit card purchases. Between 2003 and 2004, small ticket sales increased nearly 50% from $23.7 billion. Fast food sales in 2004 hit $22.5 billion, wherein the average ticket hovers around $11 per transaction. Credit/debit card sales of transactions that $5 or less, grew from $10.8 billion to $13.5 billion last year.

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|_2. <$10 Card Transactions Historical |
|_. 2000: | $ 5.7 billion |
|_. 2001: | $ 9.7 billion |
|_. 2002: | $14.0 billion |
|_. 2003: | $23.7 billion |
|_. 2004: | $35.5 billion |
|_2. Source: CardData Diamond (www.carddata.com) |

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