Consumer Payment Card News

Dinero Directo

Wachovia has launched a foreign remittance product for the entire Latin American market. The new “Dinero Directo Card” links a customer’s Wachovia bank accounts to ATMs in the “VISA/PLUS” network. The card is part of the new Wachovia “Cuenta con Todo” package. Wachovia tested the card in 11 financial centers in Naples, FL, and Elizabeth, NJ, prior to introducing it in phases to all markets. Wachovia says 50% of the Hispanic households within Wachovia’s footprint are from countries other than Mexico. The card is the first by a major bank to enable money transfers to friends and family throughout Latin American and Caribbean countries as well as Mexico. In English, “Cuenta con Todo” translates to “account with everything.” In addition to the Wachovia “Dinero Directo Card,” the “Cuenta con Todo” package includes a free checking account, free VISA Check Card, and free online banking with bill pay. For more information visit: “http://www.wachovia.com/espanol”:http://www.wachovia.com/espanol

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