Consumer Payment Card News

Card Mail

The number of credit card solicitations sent to consumers could approach a record six billion this year. During the first three months of 2005, more than 1.4 billion credit card offers were in the mail system. According to Synovate’s “Mail Monitor” there were 1.42 billion credit card offers mailed during the first quarter, an 11% increase over the prior year. The record high mailings coincide with increasing promotions of bankcards with issuer proprietary reward and rebate programs, which made up 27% of all bankcard mailings in the quarter, up from 16% in the prior year. Synovate says that during the first quarter, 43% of solicitations offered a low introductory APR, usually 0.0%, up from 21% the previous year. However, the response rate reached a record low of 0.4%. According to “Inside Track,” Synovate’s credit card owner behavior and communication tracking service, reward card holders spent more than twice as much as non-reward card holders in the first quarter.

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