The first survey on children and gift cards shows that the majority of children aged 5-14 have received or purchased a gift card. The annual Stored Value Systems survey found that four out of five parents say that they have purchased a gift card for their child or that their child has received a gift card. In fact, parents say they purchased slightly more than three gift cards for children, both for their own or for others, in the past year with an average value of $29. On average, parents have purchased two gift cards for their own child in the past year. Seven in 10 children spend gift cards within one month of receiving them. Almost three-quarters of parents say choice of designs is important.