Consumer Payment Card News

Personalized Cards

This holiday season you can make your prepaid gift cards super cool by designing them yourself. Wal-Mart and First National Bank of Omaha are now offering gift card purchasers the option of uploading their favorite photos to create an exclusive, personalized card.

First National’s new “smartOne VISA Gift Card” is available in any dollar amount from $25 to $750. First National is charging a $5.95 service fee for standard designs and $8.95 for personalized cards. The issuer also offers an extensive selection of pre-designed gift cards in six categories. To see a demo on how to design your “smartOne VISA Gift Card” or to order visit: “http://www.firstnational.com/giftcard”:http://www.firstnational.com/giftcard

Wal-Mart’s new personalized gift card carries an $0.88 fee for the service. Customers can go online to create personalized gift cards. They can upload photos and place orders at Walmart.com, and then pick up gift cards one hour later at a local Wal-Mart One Hour Photo Center location. The new gift card is available nationwide in all One Hour Digital Photo Centers at Wal-Mart stores, Neighborhood Markets, SAM’S CLUB locations and Walmart.com. For more information visit Walmart.com.

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