Consumer Payment Card News

Loyalty Cards

A new study has found that 51% of men 50+ and women 35-49 who have loyalty cards prefer a discount as opposed to accumulating points. The grocery study also showed that 42% of Hispanic consumers prefer to accumulate points for a larger reward or payoff, compared to 34% of total adults. According to the Vertis study, more than half of “Baby Boomers” prefer immediate discounts on specific products or services, compared to 45% of “Generation X” consumers. The Vertis research revealed that if a store offered a frequent buyer or loyalty card program, 51% of professional/white collar adults would prefer a discount on specific products during each visit, compared to 46% of blue collar adults surveyed.

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