Consumer Payment Card News

TrueBlue Points

While the frequent flyer programs run by discount airlines pale in comparison to the programs run by American, United and Delta, NY-based JetBlue is enabling cardholders of its American Express co-brand to extend the life of their “TrueBlue” points. Users of the “JetBlue Card from American Express” can automatically extend the life of their points by 12 months each time they purchase as little as $200 on their “JetBlue Card” or by using the “JetBlue Card” to purchase JetBlue travel, before current points expire. AmEx also announced it will automatically extend the expiration date of every single JetBlue cardholders’ “TrueBlue” points through August 16 2007. The “JetBlue Card from American Express” was launched in July last year. The card offer “Award Dollars” that can be automatically transferred to a Cardholder’s “TrueBlue” account and then redeemed for award flights on JetBlue. Other discount carriers, like Airtran, typically have a 12-month expiration on loyalty miles. For more information visit: “”:

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