Consumer Payment Card News

Relative Chaos

MasterCard and ABC Family have teamed up on an original movie due to premiere next week that takes scripted integration to a whole new level. The “RELATIVE CHAOS” movie will integrate various MasterCard products. MasterCard has also partnered with ABC Family on an extensive marketing campaign including print, TV and online media support. The movie about sibling rivalry features Christopher Gorham, Nicholas Brendon, Charisma Carpenter and Terry Bradshaw. ABC Family distributes its movies to 89 million homes. Two weeks ago MasterCard premiered a two-minute mini-drama via the Turner Network Television. The piece, titled “Late,” is also embedded in TNT on Demand and available for download via TNT.tv, MasterCard’s Priceless.com and TNT on AOL.

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