Consumer Payment Card News

Gift Cards

A new survey has found that a stunning 95% of adults have either received or purchased a gift card, compared to 75% in 2005. Interestingly, about 30% of adult consumers report purchasing gift cards for themselves this year compared to 12% one-year ago. Gift card specialist, Comdata, released its fourth annual survey and found that 22% of adult consumers say that they have purchased gift cards at gift card malls and 27% have purchased gift cards over the Internet. The two most popular occasions for gift card purchases are still birthdays and the winter holidays. Adult purchasers load each gift card they purchase with an average of $46 — up 21% versus the average load in 2003. About 24% of consumers received gifts cards from employers as a bonus, incentive or reward.

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