The king of cards for the well-heeled has rolled-out the ultimate rewards program, offering everything from fine jewelry to grand pianos to a Lamborghini lease. The new American Express “First Collection” rewards is exclusive for its “Platinum” and “Centurion” cardholders. The special “Membership Rewards” program offers 50 high end rewards in four categories: lifestyle, jewelry, watches and travel. “First Collection” rewards range from 20,500 points to 93 million points. Examples of rewards include a Steinway grand piano for 7 million points; Mikimoto pearl and sapphire necklace for 13 million points; and Chopard “Ice Cube Collection” 18K white gold and diamond watch for 93.2 million points. Initial partners include: Baccarat, Chopard, Davidoff, Eos Airlines, IWC, Lamborghini, Mikimoto, Monarch Billiards, Oberoi Hotels & Resorts, Piaget and Steinway & Sons. For more information visit “http://www.americanexpress.com”:http://www.americanexpress.com.