Consumer Payment Card News

Obsessive Priceless

When it comes to golf some suffer from the “obsessive priceless” disorder. This week MasterCard tapped into the syndrome with a new highly-cool and interactive online platform plus two new TV commercials. The new “Priceless” golf program enables golfers to rank their level of obsession with the game, participate in a pro telethon and receive access to special golf offers, usage incentives and experiences. Through the use of flash video and interactive phone technology, golfers respond to a series of questions posed by top golf personalities to determine their obsession level. MasterCard is airing two “Priceless” TV ads that feature a call to action to go to priceless.com/golf. The first is entitled “Hit the Cart” and the second spot is called “On the Job.” To checkout the new program visit: “http://www.priceless.com/golf”:http://www.priceless.com/golf.

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