Nordstrom has launched a new rewards program that blends the Company’s current points system with more benefits based on customers’ spending levels using any Nordstrom credit or debit card. The new “Nordstrom Fashion Rewards” offers the points program to customers but will also feature new rewards such as complimentary in-store services and access to red carpet events. The program will offer three new levels of cumulative benefits to “Rewards” customers who qualify. Unique to the Nordstrom program, “Rewards” participants can move to higher levels based on their Nordstrom spendings each quarter versus waiting a full year. The program was developed after extensive customer research, which included input from stores, a peer group study and focus groups. Nordstrom also surveyed its customers to determine which additional benefits would motivate them to strengthen their relationship with the Company. For more information visit: “http://www.nordstrombank.com”:http://www.nordstrombank.com.