Consumer Payment Card News

Peak Shopping Days

While there is a major focus on retail shopping data for “Black Friday” (November 23rd) and “Cyber Monday” (November 26th), the peak holiday shopping day will likely be Saturday December 22nd. Based on historical shopping patterns, the week of December 17-23 will produce the highest level of holiday sales. Furthermore, the holiday shopping period has been expanding as many consumers and retailers shift to the holiday mode shortly after Halloween rather than after Thanksgiving.
Payment card usage from prior years indicates that “Black Friday” and “Cyber Monday” do not even rank among the top five busiest holiday shopping days. Best time to shop: early mornings and late evenings, especially Monday and Tuesday during the first two weeks of December.

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