Based on historical payment card transaction data, about 33% of of purchases on “Black Friday” will occur between the wee hours and 10 a.m. on November 23rd. MasterCard says “Black Friday” was the busiest day for holiday shopping last year for brick-and-mortar department, discount, clothing, electronics/appliances and sporting goods/toy stores. For electronics and appliances stores, nearly half of their purchase volume occurs before 10 a.m. — with the early hour from 7 a.m. to 8 a.m. being the busiest. MasterCard also says that 34% of U.S. consumers intend to use their debit cards most often to pay for holiday gifts this year — more than credit cards (29%) and cash (22%). Average total holiday spending ranges from $300-$700. U.S. consumers plan to spend approximately $610 on holiday gifts this year.