Consumer Payment Card News

Card Lab

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While some card issuers are offering the ability to custom design the look of the card, one major issuer has launched a build-your-own card service that offers more than just a pretty card. The new “Capital One Card Lab” offers options related to interest rate, annual fee, rewards and the design on the front of the card. The “Card Lab” also provides an education in key account terms. Customers will see the definitions of key terms as they go, helping them fully understand the choices they make. As a final step, customers can choose their plastic design, and later this year, will be able to upload their own image onto the card. For more information visit: “http://www.capitalone.com/cardlab”:http://www.capitalone.com/cardlab

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