Consumer Payment Card News

Customized Starbucks Cards

The world’s largest “Joe” dispenser has introduced a personalization option for its prepaid card program. The new “My Customized Starbucks Card” program offers a choice of three different themes: “The Original”; “My Drink As Art”; and “My Story”. A fourth theme, “All Occasions” is also planned. Starbucks is providing the ability to design the new cards directly on its Web site, or by picking up a gift box in store that lets someone else do the designing. The new “My Customized Starbucks Card” is accepted in all Company-operated stores in the USA and Canada. In addition, it is accepted at nearly all licensed store locations in the USA. Also available this year are new holiday “Starbucks Card” designs. The “Starbucks Card” was launched in November 2001. In February 2003 the Company teamed with Bank One to launch the “Starbucks VISA Card.” In October 2003 the “Starbucks Card Duetto VISA” was launched which offered cardholders the ability to earn one percent back in “Duetto Dollars” that are automatically loaded on their “Starbucks Card Account” after each billing cycle. Starbucks has more than 6,500 Company-operated stores and about 3,800 licensed stores in the USA. The Company has more than 4,000 international locations and plans to add 2,500 more locations over the coming year. For more information visit: “”:

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